Let's face it, the attitude towards 'silence being golden'
is as out of date as the adage.
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The multimedia world
Since the advent of television, we've lived in a multimedia world, though it's
only really in the last couple of years that technology has rendered multimedia
delivery and bandwidth issues pretty much irrelevant. Today, broadband Internet
connections and high-compression standards for audio and video make multimedia
a mainstream proposition. |
Our multimedia preference
But multimedia isn't specifically about technology - it's about our
preferences for processing information. We're not just good at listening to one thing while watching something else, we're literally wired to absorb and retain information better in that way.
Take learning. Studies have consistently shown that learners retain
information better when they are 'shown and told' - and the increase
in retention is massive.
People learn and retain more when they both see and hear.
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Recall
after 3 hrs |
Recall
after 3 days |
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 |
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|
|
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|
|
|
|
|
|
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| Telling |
|
70% |
10% |
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|
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|
|
|
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|
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|
|
|
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| Showing |
|
72% |
20% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Showing and telling |
|
85% |
65% |
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Source: US Department of Health, Education and Welfare |
So, money spent on e-learning
(for example) which doesn't have narration is a pretty poor investment.
Where can you add voice?
But it isn't just e-learning which benefits from narration. With
pretty much every form of communications and marketing, you don't
just want people to hear what you say, you want them to retain
the information.
Adding voice makes communications more effective - whatever they
are. Any form of electronic communication is significantly enhanced
with the addition of voice. CD business cards, e-books, e-manuals,
demonstrations, promotional tools, Web sites - you name it, the possibilities
are endless.
Adding voice is easy - with Just Add Voice
Just Add Voice makes it easy for you to add narration to any multimedia
project. The quality of our work is assured - because we use only
leading voice-over talent (let's face it, there's nothing worse
than dull, unprofessional narration). We have an estimate request
system which makes it quick and easy to get a price for your work.
All of our work is recorded via industry-standard (low compression
for high quality) MP3 files, delivered via our secure Client Zone.
We're responsive and always work hard to deliver exactly the right
voice track for your project.
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